Although UnderCurrently is sparsely educated, it does know that 'abode' is an Old English word meaning home, so it makes sense that the Woolworths group would use the Abode name for its home brand.
And while home implies warmth and safety, the Abode brand is getting a reputation for anything but those qualities.
25 May 2011: Abode 2000W Oscillating Fan Heater (NFE20O) is recalled because "the affected units could potentially cause smoke, fumes and fire".
10 October 2011: Abode Multi-Functional Blender (HY-6068A-1) is recalled because "if damaged, the rubber seal may possibly mix with food and pose an ingestion hazard".
12 March 2012: Abode 2000W Oscillating Fan Heater (NFE20O) is recalled again because "incorrect internal crimping may result in the wiring and crimp connector overheating, causing a fire hazard".
10 July 2012: Abode 3L Stainless Steel Deep Fryer (DF30BW) is recalled because "the handles may detach if the product is lifted while containing oil, possibly causing serious burn injuries if hot oil splashes on the user or bystanders".
UnderCurrent humbly suggests that when it comes to home brands, Woolworths needs to get its house in order.