Polaroid's local distributor, Brands Australia, has today announced that from 1 July 2012 it will offer a 2-year replacement warranty on all Polaroid cameras and printers.
In its release announcing this new warranty offer, which Brands Australia claim is a first for the instant photo sector, managing director John Rule took a swipe at the me-too brands in the market.
“Such is our confidence in both the quality and the performance of the Polaroid range of cameras and printers we felt this was an easy, instant way of sharing this with the consumer,” said Rule.
“There is an ever increasing gulf between the Polaroid brand and any other copycat offering.”
In a second offer to consumers to stimulate sales, Rule also announced that Polaroid will be including a free triple pack of media, valued at RRP $29.95, with sales of Z340 instant cameras.