BlackBerry sales squashed and new platform delayed: RIM results

Published on Fri, 29/06/2012, 10:22:30

|

By Claire Reilly

Sales of BlackBerry smartphones and the BlackBerry PlayBook tablet have continued their steep decline over the last three months, with device manufacturer Research in Motion announcing the company shipped 7.8 million smartphones for the 3 months ended 2 June 2012 – 3.3 million fewer units than the previous quarter.

The company also announced that it had shipped 260,000 PlayBook tablets for the first quarter of fiscal 2013 – almost half the 500,000 figure from the previous quarter.

The news formed part of a disappointing first quarter results announcement for RIM, with the company confirming revenues of US $2.8 billion for the start of the new fiscal year, down 33 per cent from $4.2 billion in the previous three months. The $2.8 billion figure represents a 42 per cent drop from the same period last year.

Click here to sign up for our FREE daily newsletter
Follow Current.com.au on Twitter

One of the highlights that came out of the RIM's previous quarterly report was the immiment release of the company's new platform, BlackBerry 10. President and CEO of RIM, Thorsten Heins, said in March that the platform launch was “on track for the latter part of calendar 2012”.

But this release has now been pushed back to “Q1 of calendar 2013” according to the results announcement released overnight.

The company confirmed that the release of the new platform remained “the company’s number one priority”. However, despite the “major progress” made by software teams in developing “key features” for the new OS, “the integration of these features and the associated large volume of code into the platform has proven to be more time consuming than anticipated.

“RIM’s development teams are relentlessly focussed on ensuring the quality and reliability of the platform and I will not compromise the product by delivering it before it is ready,” said Heins. “I am confident that the first BlackBerry 10 smartphones will provide a ground-breaking next generation smartphone user experience."

Speaking about the company’s overall performance, Heins said he was “not satisfied”.

“Our first quarter results reflect the market challenges I have outlined since my appointment as CEO at the end of January,” he said. “I am not satisfied with these results and  continue to work aggressively with all areas of the organization and the Board to implement meaningful changes to address the challenges, including a thoughtful realignment of resources and honing focus within the company on areas that have the greatest opportunities.

“In parallel with the roll out of BlackBerry 10, we are aggressively working with our advisors on our strategic review and are actively evaluating ways to better leverage our assets and build on our strengths, including our growing BlackBerry subscriber base of approximately 78 million, our large enterprise installed base, our unique network architecture and our industry leading security capabilities.”




Here's some free advice to Blackberry as to why their sales have dropped: Try making a phone that works, and doesn't have to be "hard reset" twice a day 9 as was the case with my piece of junk phone). When the product does not live up to the hype, consumers walk away - as they clearly have with Blackberry. My experience with Blackberry was nothing short of disgraceful, and I will NEVER buy another Blackberry again - no matter what anyone says.
Posted by Paul. 29/06/2012 04:52:37 PM
Sucks to be you buddy. I've got a bold 9900 and it's never happened once. I wouldn't trade it for anythings else but a bb10.
Posted by Tom. 26/08/2012 12:08:50 PM
Add your own comment




2,220
current latest news

New Laurastar LIFT - A New Way Of Ironing

Compact and light, LIFT is the first steam station with a handle that lets you take it everywhere from the ironing board to the hanger. It is as effective for a final touch on a hanging garment as for ironing a shirt on the board itself.

Wed 01/05/2013 01:16:14 / Read More »

Electrolux TURBOPRO stick mixer

The Electrolux TURBOPRO stick mixer combines excellent performance and powerful features. This intuitive stick mixer will take your cuisine to the next level, whether it's whisking an egg, grinding a curry paste or blending an icy cold cocktail.

Fri 26/04/2013 12:27:51 / Read More »

Electrolux Ultracaptic takes cleaning to a whole new hygienic level

The bagless vacuum cleaner that makes dirt and dust disposal a truly fuss-free affair! Coping with dust clouds, re-vacuuming spilled dirt and handling grubby tangles of hair with bare hands are now things of the past.

Fri 19/04/2013 10:53:16 / Read More »

TOPFIELD brings home entertainment to the fast lane - launches TF-12-3-A

The TOPFIELD-12-3-A: premium family pack for viewing on the go. Recognising a shift in consumer viewing trends, TOPFIELD has just launched its first in-car iPad accessory to ensure customers feel at home even when on the move.

Fri 15/03/2013 11:53:05 / Read More »
current join to free enews