UnderCurrent's Canberran half-brother CapitalCurrent was highly amused over the weekend by the second stage of BlackBerry's Wake Up campaign. That was the one that got a lot of publicity for the reveal of apparently nothing, with the local office then refusing to answer some basic questions from Proper Journalists.
Well stage two is just as fascinating, with BlackBerry buying outdoor signage for its collection of eye-catching cliches. So far, CapitalCurrent has spotted the following:
"Don't just think. Do."
"Fortune favours the bold."
"Success. Take it."
One for the Dexter fans...