Dyson proves it's a fan of high concept marketing

Published on Wed, 06/06/2012, 09:37:02

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UnderCurrent is a big fan of high concept marketing, especially when it comes to fans. One of our spies spotted this display at a bus stop in the Sydney CBD today - it's a see through outdoor ad for Dyson's new Hot + Cool (AM04, RRP $549):

The new Dyson is actually inside the display, though apparently it was still freezing on the street while this photo was being taken.




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