By Patrick Avenell
The continued popularity of premium, celebrity-branded headphones has seen this category skyrocket in value growth — up 46 per cent year-on-year, according to the latest TEMAX report from GfK.
With highly priced models on the market endorsed by a range of celebrities including Justin Bieber, Lady Gaga, Ludacris and Dr Dre, the headphone category is experiencing an enviable renaissance.
“With steep value declines afflicting most segments in the consumer electronics sector, it was refreshing to find a growth story in the form of headphones,” said GfK account director Chris Peczalski.
“This segment grew by 46 per cent in value year-on-year and, uniquely for the CE sector, value growth was substantially higher than unit growth for the quarter, thanks to the increased popularity of high-end, higher-priced, over-ear style models.
“This style of headphones accounted for one-in-five of all headphones bought in the quarter.”