By Claire Reilly

Sony has announced a new promotion sure to appeal to travellers and bad photographers alike, giving consumers the opportunity to travel anywhere in the world to re-take one of their favourite photographs.

Sony is using its “No More Bad Photos” campaign to promote the Cyber-shot HX20 camera. By submitting a bad photo taken anywhere around the world (think blurry shots of Beijing or poorly-lit Parisian street scenes), lucky winners will get the chance to travel back to the location where their original photo was shot and take it again with the Cyber-shot camera.

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Sony Australia’s product manager for digital still cameras, Anthony Moy, explained.

“With so many ways to share our photos and experiences popping up, it’s not enough just to say you went somewhere – now the photos you share get viewed and reviewed by all your friends and family,” said Moy.

“Our new Cybershot HX20 camera packs in simple to use features that make taking really great photos just so easy. Using Intelligent Auto Mode, Sweep Panorama, 20x Optical Zoom or Low Light shooting, you’ll be proud to share all your travel and adventure photos.

“From that grainy evening shot at Uluru in 2007, to that over exposed shot of your friends on the great Ocean Road or that blurry shot of you with your ex in the Hollywood Hills, we are giving people a second chance to capture those missed moments, demonstrating every adventure looks better when captured with a Cyber-shot HX20.”

The campaign will be promoted through the company’s Facebook page, with a special submissions app to go live on 14 May 2012. Winning images will then be used as a part of Sony’s marketing campaign for the Cyber-shot camera.

No word yet on whether your ex will have to join you when you go back to re-shoot that image in the Hollywood Hills...