Compiled by Claire Reilly

Drawing on its Scandinavian heritage, Asko has announced the beginning of its Swedish Midsummer Sale with a range of laundry and cooking products reduced starting from today.

In laundry products, Asko has cut $200 off the retail price of all washing machines. In addition, the whitegoods brand is offering consumers who purchase any Asko dryer in a package with any Asko washing machine the opportunity to save a total of $500. The promotion runs from 1 May to 31 July 2012.

Asko provided the following washing machine prices as a guide to the possible savings:
-W6444 was $1,499 now $1,299
-W6564 was $1,699 now $1,499
-W6884ECO was $1,899 now $1,699
-W6984Fi was $2,499 now $2,299

The company is also extending its D5424 dishwashing reductions until 31 July 2012 (or until stocks last), offering the D5424WH dishwasher for $899 and the D5424SS for $1,099.

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In cooking, Asko is offering two kitchen packages with savings of more than $1,000.

Package One, on offer between 1 May and 31 October 2012, is being billed as a Premium Pack. Consumers who purchase the OP8651 Touch Control Sensor Pyrolytic Multifunctional Oven, the CC4840 86-centimetre Concealed Mounted Rangehood and the HI1832 80-centimetre Four Burner Induction Cooktop will pay $4,995, rather than the regular price of $6,497 – a saving of $1,502.

Package Two, known as the Renovator / Upgrade Pack has two options, both on offer between 1 May and 31 October 2012.

Consumers can purchase an OP8651 Touch Control Pyrolytic Multifunctional Oven for $3,099 and get a free T130 Five Burner Gas Cooktop (normally valued at $1,399); or they can purchase the OP8620 Electronic Pyrolytic Multifunctional Oven for $2,099 and receive a free T120 Four Burner Gas Cooktop (normally valued at $799).

The Asko promotional offers are not available on seconds or commercial purchases, and cannot be used in conjunction with any other offers.