By Claire Reilly

Sony Australia has announced the appointment of a man affectionately known as “Mr Sony” as the company’s first Community Manager, responsible for expanding the company’s presence in social media.

Jamie Wong, who has worked at Sony Australia for ten years in a variety of customer service, sales and product marketing roles, will also be charged with bringing new fans in touch with the Sony brand through the company’s dedicated customer advocate group, Sony X.

“Often referred to within the company as ‘Mr Sony’, Jamie’s passion for the Sony brand and products is infectious,” said Sony Australia’s brand, community and PR manager, Kelly Ehrlich. “He was our first choice for this new role, with an ability to set the tone for Sony across multiple social media platforms and to create real connections with Sony fans.

“Having recently hit the 100,000 fan milestone on Facebook, we’re already seeing the brand advocacy effects of delivering unique, engaging activities in this growing area of marketing.”

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Through membership with Sony X, dedicated followers of everything Sony have “the opportunity to trial Sony products, experience money-can’t-buy brand and product opportunities in Australia and overseas, and express their opinions to help shape the future of Sony”.

Applications to be part of the group have opened, with the company calling on “those who love any kind of technology or digital entertainment” to apply, with access to benefits such as special offers and competitions available to successful applicants.

Speaking about his new appointment and the opportunity to lead a band of Sony believers, Wong said he was “excited by the potential" of the fan group.

“I have experienced firsthand just how passionate this team is about Sony and our products, and I really love the idea that we’re going to offer more Australians the chance to take part in this unique project,” he said. “Giving them the best of the whole Sony group – electronics, mobile, movies, music and games – we can really bring to life the Sony promise of imagination made real.

“Not only are Sony’s products being used every day by Australians to access social media platforms but they’re using these platforms to talk about Sony.

“My aim is to help Sony create best-in-class social media campaigns, profiles and activities, not only here in Australia but working with Sony companies around the world to bring global opportunities to life.”