By Patrick Avenell
Nespresso has pipped its local machine partner De’Longhi to take top spot in Canstar Blue’s survey of coffee machine satisfaction. Sunbeam also performed well in this survey, which asked consumers for their opinions on machines post-purchase.
There were 650 respondents to the survey, which asked questions regarding value for money, reliability, ease of use and cleaning, design and the quality of the coffee produced.
Nespresso scored best across the board, picking up 5-star ratings in every category. De’Longhi and Sunbeam both scored 4-star ratings overall, while Breville and Philips Saeco score three stars.
The full results of Canstar Blue's survey.
“Nespresso has done the work to remain the Australian consumer’s favourite this year in an increasingly dynamic and competitive coffee machine market,” said Canstar Blue manager Rebecca Logan. “Nespresso has maintained its focus on quality, innovation and personalised service and in this case it has paid off.”
While Nespresso will be pleased with this result, the other companies surveyed can rightfully point to the small sample size of this survey. As reported in Appliance Retailer magazine’s November 2011 issue, almost 420,000 coffee machines were sold in the 12 months to August 2011, meaning this survey represented just one-tenth of 1 per cent of all machines sold.
Furthermore, a number of leading brands in coffee machines were not included. These suppliers included Bosch, Jura, Map, Ilve, Miele and Smeg.
Current.com.au has contacted Canstar Blue to ask them about the statistical merit of such small sample sizes.