By Claire Reilly

Following the February appointment of a new managing director for the company’s Australian and New Zealand subsidiaries, LG Electronics Australia has announced the appointment of Ben Glimmerveen as head of the Mobile Communication category.

Mr Glimmerveen brings with him more than 10 years of experience in the telecommunications industry, including his most recent stint as LG Australia’s key accounts manager for Telstra, a position he has held since October 2010.

Prior to joining LG, Glimmerveen worked in the UK in various senior account management and consumer sales roles.

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“I am looking forward to leading LG Electronics’ Mobile category into an exciting period where innovation in both technology leadership and design will enable us to drive significant growth and incremental sales to Operators and retail partners,” said Glimmerveen.

The managing director of LG Australia, Deok Hyeon Moon, was also positive about the Mr Glimmerveen’s appointment.

“We are pleased to have a new leader in place to drive our innovative Mobile product pipeline in 2012 and beyond,” said Moon. “With such extensive experience in the industry, we are certain Mr Glimmerveen will make a positive contribution to strengthening the category’s market share here in Australia.”

LG Australia's new head of Mobile Communications, Ben Glimmerveen.