By Claire Reilly

Philips held the official launch of the new QuickClean Juicer in Sydney this morning, bringing out celebrity "juice master" Jason Vale to show off the product.

Known as “the Jamie Oliver of juicing,” Vale has written 7 books on healthy living and juicing (which have sold a total of 2.5 million copies worldwide), and has been working with Philips for over a decade to promote the company’s range of juicers.

As well as promoting his books and Turkish health retreats, Vale showed off the new product and its QuickClean benefits, which he said was a major positive in the design of the machine.

“The thing that people usually complain about more than anything else when it comes to juicing is the cleaning,” said Vale. “Philips has listened – it now takes less than a minute to clean your machine.

“I’m passionate about juicing – I juice two or three times every day and I need a machine that will take the job on.”

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The new machine can make up to 2.5-litres of juice in one go, and features an extra-large feeding tube, 2 juicing speeds, and an upside down quick-clean sieve that can be cleaned in as little as one minute.

“Delivering more juice without the additional hassle, the Philips QuickClean Juicer not only helps to encourage a healthier lifestyle, it is also very convenient thanks to its simplicity of use and ease of cleaning,” said Joanne Bainy, kitchen appliances marketing manager for Philips Australia and New Zealand.

There are two models of QuickClean Juicer available in a brushed metal finish (HR1871, RRP $249.95) and a black finish (HR1869, RRP $179.95).

Jason Vale compares the health benefits of fresh apple juice to the store-bought product.

Philips launched the new machine at the well-known Sydney grocer and foodie destination, Fratelli Fresh.