By Claire Reilly

Forget phone calls – modern consumers will tell you that today’s smartphones are all about offering media playback and online connectivity alongside traditional mobile phone functions.

HTC is certainly singing from the same hymn sheet with the launch of its newest device – the HTC One X smartphone – which it says offers “the most personalised user experience with an amazing camera and authentic sound”.

As HTC Australia and New Zealand country manager Ben Hodgson attests, images and music are the order of the day with the One X.

“We are extremely proud to launch the HTC One X as the first device from the HTC One series,” said Hodgson. “The HTC One X delivers on its promise of a truly personal experience.  It’s so easy to get all your tunes from your music library into the one place. The authentic sound quality with Beats Audio now extends to enhance the sound from YouTube videos, movies and games. 

“The camera is genuinely amazing.  You can access it from the lockscreen in under a second and shoot 99 continuous shots at 4 frames per second so you never miss an important moment.  It also delivers the highest quality images in any light conditions.

“Powered by our first quad-core processor, multi-tasking is smooth and there is even a 5th energy-saving core to improve battery life.”

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So what’s going on behind the scenes to bring this “truly personal experience” to users?

In terms of visuals, the One X features a 4.7-inch Super LCD touch screen with HD 720p display (1280 x 720 resolution). It features an 8 megapixel rear-facing camera with auto focus, LED flash, “BSI sensor for better low-light captures,” and 1080p video shooting, as well as a 1.3 megapixel front-facing camera with 720p video.

The One X also has a 1.5 GHz quad core processor with an integrated fifth “Battery Saver Core” and a 12-Core NVIDIA GPU, we well 32GB of storage and 1GB of RAM.

While the phone is not billed as a 4G device, it does have a selection of new perks such as NFC capability and Android 4.0 (Ice Cream Sandwich) with HTC Sense 4, as well as HTC’s Beats Audio sound enhancement (which was also seen on the HTC Sensation XE & XL).

The device weighs in at 130 grams (with battery) and measures 13.4 x 7 x 0.9 centimetres. It is available for $0 upfront on the $59 Optus Cap Plan, for $0 on Vodafone’s $59 plan and for $0 on Virgin Mobile’s $59 Fair Go Plan.

Current.com.au will be at the official launch of the One X tonight – stay tuned for more updates, and don’t forget to follow us on Twitter.

The new HTC One X.