 Amazon's latest ad campaign shows you the life you should havePublished on Fri, 10/02/2012, 12:46:59 This is simple marketing at its best. Amazon Kindle = happy family, beach holidays, fulfilled life, (presumably) attractive and successful husband. Competitor product = eye squinting, feelings of low self-worth, no deck chair, a lonely life. Take a look at the latest American advertisement for Amazon’s Kindle range...
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