By Claire Reilly

With the Australian Open kicking off in Melbourne today, Panasonic has announced a consumer promotion to tie in with the sporting event. Panasonic’s Australian Open Cool Moments promotion will give consumers the opportunity to win an energy-saving Air Conditioner from the manufacturer, every day for the duration of the tennis competition.

The promotion features on Pana’s Facebook page, and will run from today (16 January) to 30 January 2012. Facebook users have the opportunity to choose between two “cool moments” (videos of great shots from past tournaments) before answering in 25 words or less, “how would you keep your cool during the Australian Open?”

The winning entrant each day will win a Panasonic CS/CU-E18MKR Air Conditioner.

A shot from Panasonic's Facebook page.

“Panasonic is excited to be offering consumers the chance to win a Panasonic Air Conditioner throughout the Australian Open,” said Panasonic Australia general manager marketing, Richard Tassone.

“January is typically a really hot time of year in Australia and the Panasonic Air Conditioner will not only keep you cool but can use up to 30 per cent less energy thanks to Econavi technology.”

Panasonic is a major partner of Tennis Australia, acting as the official TV, camera and air conditioning sponsor for the Australian Open. The three-year sponsorship arrangement, which is set to run until November this year, also involves the promotion of Pana's Viera televisions and Lumix camera range.

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Spruiking the partnership with the international electronics brand was Tennis Australia’s chief executive officer, Steve Wood.

“Tennis Australia is excited to be partnering with Panasonic during the Australian Open,” said Wood. “It is great to use social media channels to not only keep our fans updated and entertained, but also to be in with a chance of winning a Panasonic Air Conditioner to stay cool this summer.”

As with all consumer promotions, it’s worth checking out the fine print on Panasonic’s Facebook page.

And to give you a taste of Australian victory, here’s a look at one of the Cool Moment videos for the first day of the competition.