Ilve Mo Bros showcase the social power of the moustache

Published on Fri, 18/11/2011, 10:05:40

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Merv Hughes, Salvador Dali, Hulk Hogan and Ned Flanders. All men famous for their signature moustaches. And now a new entrant to this celebrated and revered list has emerged.

Ilve marketing manager Daniel Bertuccio.

Italian appliance brand Ilve is getting into the spirit of Movember, with the local office raising funds for men’s health organisations, such as Beyond Blue and the Prostate Cancer Foundation of Australia, through its social media presence.

Marketing manager Daniel Bertuccio said the Ilve Mo Bros are currently looking for sponsors and donors for their cause. To that effect, Bertuccio has updated Ilve’s memorable creative to showcase the most manly of affectations: the moustache.

The new creative with highlighting Movember.

Click here for more information on Ilve's Movember efforts.




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