By Patrick Avenell

Retravision will begin selling through its website in early 2012, with Southern CEO Tim Cockayne saying the brand is transforming itself to attract new customers.

Although Retravision Southern believes its brand is “strong, trusted and recognised”, it needs to engage younger consumers more in order to remain competitive, according to a statement to Current.com.au.

As part of this, Retravision has launched a new logo, commenced in-store upgrades, introduced a universal look for the 130 stores in the Southern network and will soon launch an online sales platform.

“Retravision began to rebuild the website over three stages and launched the current site redevelopment early this year,” said a spokesperson. “We currently have a full online offer under construction and expect this to be launched at the start of 2012, which will allow consumers to purchase from Retravision online.”

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There are currently three separate Retravision groups in Australia: Southern (primarily Victoria and Tasmania), Western (WA and SA) and Northern (Queensland).

Cockayne hopes this move into online retail will help Retravision Southern meet consumers’ expectations of an electronics and whitegoods retailer.

“We have reinvigorated the brand to allow the company and its members to be more in line with today's
consumer and their expectations,” he said, referring to the overall refresh currently being undertaken.

In other Retravision Southern news, the group has launched a commercial division, called Concept Commercial. The foundation CEO is Mike Coen, who was previously the general manager of Clive Peeters Commercial.

"We expect the Commercial Division will gain immediate traction and see this as an additional revenue stream to further reduce costs at a store level," said Cockayne.

The old Retravision logo...

...and the new, dynamic, logo.