TomTom has announced a free map upgrade promotion to support its authorised resellers and retailers in the lead-up to Christmas.

Consumers who purchase one of 16 TomTom GPS devices between now and 31 January 2012 will receive a free new map upgrade every three months for the next three years: 12 new maps in total.

After a consumer purchases an applicable TomTom, they must fill out an online form before 14 February 2012. After that, the consumer will receive an email each quarter when their new map upgrade becomes available.

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The eligible TomTom units in this promotion are: Start 10, XL250, XXL540, Via220, Via160, Via180, Go1000, Go1050, Go1050World, Go Live Top Gear, Go Live 820, Go Live 825, Go Live 2050, Go Live 2050 World, and Urban Rider and Rider Pro.

As with all consumer promotions, interested parties should be aware of the terms and conditions, which are available on TomTom’s promotion website.