By Patrick Avenell

Nikon has today announced partnerships with Surfing Australia and four-time women’s World Champion Stephanie Gilmore.

In an unveiling at Bondi Beach in Sydney, Nikon was named the camera brand of choice for Surfing Australia, which is the industry association responsible for organising surfing competitions and promoting surfing across the country.

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Gilmore has individually signed on as a brand ambassador, with Nikon joining Quicksilver and Sanitarium as official sponsors.

The focus of this partnership at launch will be Nikon’s AW100 tough camera, which is waterproof, freezeproof and shockproof.

Nikon will be promoted in the surfing community through the sponsorship of two gongs at the Australian Surfing Awards: the Nikon Surf Photo of the Year and the Nikon Surf Movie of the Year.