Morphy Richards has signed up surf life saving ironman Ali Day as its new garment care spokes-hunk. The Kiama lad will help Morphy Richards promote its new ironing and ironing board ranges from now through 2012.

A particularly popular champ on social media sites such as Twitter and Facebook, Day is set to support Morphy Richards with media conferences, in-store public appearances, autograph sessions and through branding exercises.

Morphy Richards has three new irons in its range, with a new streamlined form factor across the ComfiGrip range. There’s also a new Shirtmaster Ironing Board (RRP $129), providing retailers with a good upsell possibility.

For more on Ali Day’s exploits, check out this video: