By Patrick Avenell

Kambrook has kicked off its 2011 Christmas Little Chefs promotion, in support of its novelty appliance range.

Anyone who purchases a Little Chefs branded appliance (all at RRP $34) can enter the draw, with first prize being an $8,000 family holiday in a North Queensland rainforest. In a great move to convenience, Kambrook is accepting entries via SMS, making it easy for retailers to explain how the competition works.

Furthermore, Kambrook has a purpose-built display stand, shelf wobblers and tent cards in its point-of-sale merchandise for retailers.

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In addition to the tropical adventure holiday, Kambrook has 200 runners-up prize packs, focused on the DVD and Blu-ray release of the animated film Rio.

“We had a very successful Christmas last year, but anticipate this year to be even bigger. With a wider choice of products and teaming up with such a major movie release, we expect a greater interest in our Little Chefs range than ever before.” said marketing manager Adam Tacey.

This promotion is running until 31 December 2011.

The Little Chefs range:

Sunny Hunny Waffle Maker
Sizzle Snacks Mini-Burger Maker
Angel Cakes Cupcake Maker
Shimmy Shake Milkshake Maker
Snowy Flakes Ice Shaver
Mr Mustard Hot Dog Maker
Sugar & Spice Doughnut Maker
Crazy Crunch Cookie Press
Flutter Butter Popcorn Maker

Kambrook's Little Chefs range are all RRP $34.95. This is the Sunny Hunny Waffle Maker.

And you can check the trailer for Rio here: