By Patrick Avenell

Samsung Electronics Australia has welcomed two new marketing communication managers to its local team. Silvia Scholle is the new face of telecommunications, while Sia Andreatidis is looking after home appliances.

Scholle previously worked as a senior brand manager at Bayer Australia, on the Advantage Family brand. Before this, she was a brand manager at Colgate Palmolive.

Andreatidis has joined Samsung from Nestle, where she was most recently the senior brand manager for Nestle Milo. During her six years at Nestle, Andreatidis also worked on the Nescafe Gold and Uncle Tobys brands. Andreatidis home appliances portfolio includes refrigerator, floorcare, laundry, cooking and air conditioning.

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 “We are delighted to have the calibre of marketers like Sia and Silvia join the team here at Samsung, and their extensive experience in implementing strategic and creative campaigns will help us continue to develop compelling communication for our growing business,” said Samsung head of marketing Lambro Skropidis.

“Their wide marketing communications knowledge and experience will be a great asset to Samsung, and their hiring is a further sign of our commitment to recruit the best talent in the industry.”