By Claire Reilly

SYDNEY, NSW: De’Longhi has launched a new fully automatic coffee machine just in time for Father’s Day – the Italian designed and crafted De’Longhi PrimaDonna S DeLuxe.

The slimline stainless steel and chrome machine features De’Longhi’s Automatic Cappuccino System which allows users to make a cappuccino, latte or macchiato with the press of a button, as well as a memory function that stores individual coffee preferences.

De’Longhi category manager Filiz Bensan said the machine is perfect for those who are looking for a stylish and easy way to make good coffee.

“In all our products, we try to present to the Australian consumer something that inspires passion for the Italian way of living,” said Bensan.

“The PrimaDonna S DeLuxe is just this - beautiful in design with distinctly intuitive functionality, meaning the ultimate Italian coffee experience can easily be recreated with family and in your own home.”

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Milk can either be frothed manually to achieve the desired consistency, or with the in-machine Instant Frothing Device (IFD) system that creates “a full, rounded and perfectly creamy froth”.

The PrimaDonna S DeLuxe’s My Coffee function also personalises the experience of creating a favourite coffee program, “by setting the default to remember the preferred brewing strength, milk content and grind of the beans, allowing coffee to be enjoyed, just the way you like it.”

In addition to the coffee-making capabilities of the machine, it is also designed for an easy clean with an automatic rinse cycle to prevent lime scale build-up.

In the lead up to the busy Father’s Day retail period, De’Longhi’s entire coffee range (including the S DeLuxe) will be supported by a television commercial, a print and online marketing campaign, in-store demonstrations and a cash-back offer.

The De’Longhi PrimaDonna S DeLuxe (ECAM26455M) is available for RRP $2,499.