By Patrick Avenell

Nespresso is running a cashback promotion on its new Lattissima+ coffee machine in the lead-up to Father’s Day. This machine is distributed by Nespresso’s machine partner De’Longhi.

From 15 August 2011 through until 18 September 2011, consumers who purchase this new machine will receive $75 cash back. There’s also $50 cash back on purchases of the Pixie, Citiz and Essenza ranges.

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“We recognise Australians are avid coffee drinkers and the new Lattissima+ is perfect for those who enjoy their coffee with milk and want the simplicity of a one-touch solution,” said Nespresso Australia market director Renaud Tinel.

“In the past, consumers have responded positively to the cash-back incentive and I am confident this season’s promotion, together with the new machine release, will ensure our retailers have a successful launch.”

Nespresso’s Father’s Day marketing campaign will also include TV and print advertisements, outdoor activity and a digital component.

The Lattissima+ is available in blue, red, white and silver for RRP $599.