By Keri Algar

SYNDEY, NSW: Julieanne Worchurst, BSR Group marketing manager, told Current.com.au that Better Electrical will be joining the ranks of online trading CE retailers such as The Good Guys and Bing Lee by relaunching an online platform later in 2011.

“E-commerce will certainly prove fundamental for the ongoing development of retailers within our industry,” Worchurst said.

According to Worchurst, the benefits of online trading for metro based shoppers is apparent, however, small to medium businesses within the appliance industry based within regional areas have been slow to adopt online trading.

“The new model maximises the local community support role our retailers already currently fulfil within their regions.

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“Through our new model, on-line engagement and e-commerce offers Betta Electrical enormous benefits within three key areas; logistics /administration systems, supplier partnerships and of course, direct sales and marketing benefits.

“Our team is firmly focussed on fulfilling these key objectives and achieving further market penetration and increased consumer engagement.