By Patrick Avenell

SYDNEY, NSW: Consumers no longer consider specifically eco-conscious or environmentally sound consumer electronics products to be inferior, according to a new Macquarie University study supported by Panasonic.

Key findings from this study include that 75.6 per cent of the 2,000 respondents were both aware of and concerned by environmental issues and 91.2 per cent said that their own actions in relation to the environment can “make a difference”.

“Unlike past research, in which environmentally friendly products were perceived as inferior to non-environmentally friendly alternatives, results of this study showed 89.3 per cent of respondents had a positive perception of product performance for consumer electronics goods that incorporate environmental features,” reads the report.

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This study was focused on four key categories in consumer electronics: air conditioners, washing machines, televisions and cameras.

Environmental concerns were most prominent in the air conditioners category. In this category, 35 per cent of respondents placed a high importance on brand and eco features and a lower importance on price.

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