By Keri Algar
SYDNEY, NSW: A new Australian Communications and Media Authority (ACMA) report issued this week has described how media and telcos are adapting their business to the new digital economy. Current.com.au asked Brad Hales of Uniden how these changes would in turn affect the cordless phone category.
According to the ACMA report, “Consumers are being offered more generous data allowances, mobile caps and pricing, together with internet and VoIP bundling and "smart phone" features on their home handsets, as telecommunication providers compete for new business in the rapidly changing digital world”.
Senior national marketing executive for Uniden, Brad Hales, told Current.com.au that the evolution of digital communication is something Uniden is keeping a close eye on.
“There is no doubt that VoIP will be the next biggest thing in telecommunications but we feel this is still a good couple of years off,” said Hales.
“As a company we are watching this space very closely and have supporting products but at the moment the Australian infrastructure to support this is simply not there. VoIP will take off when the National Broadband infrastructure is rolled out and Australia’s internet speeds are on par with the rest of the world.
“The research that Uniden has undertaken suggests that people are still hesitating to take up VoIP due to current poor voice clarity and reliability that VoIP now offers when compared to traditional fixed line services.”