By Paul Hayes

SYDNEY, NSW: Sunbeam is the latest kitchen supplier to take advantage of Australia’s love affair with all things cooking by offering consumers a free subscription to the MasterChef magazine when they purchase selected Sunbeam products used on the show.

Consumers who buy one of the 16 Sunbeam products between 28 June and 31 July are eligible to receive a free 6-month subscription.

Sunbeam also announced that it will support retailers throughout the promotion with a range of point of sale material including swing tags, stickers, tent cards and promotional flyers.

“When we consider how in-demand this magazine is, this promotion adds incredible value for consumers purchasing Sunbeam and strengthens our successful partnership with the MasterChef show,” said Sunbeam product marketing manager, Nicole Cowley.

Customers can collect an in-store promotional flyer with unique code at the register and then visit www.masterchef.com.au/sunbeam to complete their delivery and purchase details.