What is the most important category in consumer electronics?
Audio Visual
Whitegoods
Small Appliances
Floorcare
Personal Care
Cooking Appliances
|
TCL to break ground on new 3D TV plant
By Patrick Avenell
SYDNEY, NSW: TCL, now officially China’s biggest appliance maker, has started work on a new TV production plant in Shenzhen. This plant will be used to manufacture LCD, LED and 3D televisions.
According to the state-run Chinese news agency, TCL and Shenchao Technology each hold a 50 per cent stake in the plant, which is expected to cost US$3.6 billion. In total, it will cover 600,000 square metres.
Output from the new plant is expected to reach 14 million panels per year at maximum efficiency. This is just shy of the 14.28 million televisions sold globally by TCL.
"The time is now for TCL to start marketing and selling its products under its own brand, around the world to completely transit from ‘Made in China' to ‘Created in China' and promote Chinese brands on a global basis," said TCL senior vice president Gary Yu.
"After 10 years [of] globalisation, TCL has formed an extensive global business network. We have integrated our industrial chain, strengthened innovation and increased our competitiveness in the global marketplace. The TCL brand and other brands that TCL owns will benefit from the economic recovery in Europe, North America and emerging markets which are expected to improve in 2010.”
On the local front, TCL has been aggressively expanding its Australian brand marketing, with prominent signage deals at all Australian cricket grounds throughout the summer. This is on top of TCL’s partnership with the Melbourne Spring Racing Carnival, which continues to showcase the TCL brand during Melbourne Cup week.
OLIN is proud to present the HD PVR ready, digital set top box. This feature packed gadget lets you enjoy all that digital TV has to offer on your existing TV set. As well as providing new channels, the PVR ready function allows you to record your favouri
more»
Smeg's 60cm new Linear Pyrolytic Oven is the must have kitchen accessory that has caught the kitchen and design industries attention. With innovative and unique technologies and functions that make cooking easier and more controlled. Every cooking creat
more»
This superlative, top-quality model makes the heart of even the most demanding coffee aficionado beat faster, and provides the thrilling experience of a full range of coffee enjoyment at the highest possible level. Variable, simple and individual.
more»
