By Grant Shepherd

SYDNEY: Strong promotional activity and the Christmas shopping season has helped boost sales of Joh Bailey’s new Mistyle straightener range, which is promoted as an extremely affordable and fashion-forward option.

According to the company, the range of Mistyle straighteners have been flying off the shelves over Christmas due to its affordable price tag and fashion focused design.

According to the company, the product was the gift of choice this holiday season and was prompted by strong promotional activity and Mistyle roller girl launch events with appearances by Joh Bailey in and around Martin Place.

“This latest line of straighteners is about making hair fun and fashion forward, without having to pay a high ticket price. It’s about bringing the salon experience home and making it yours,” said creator Joh Bailey.

The range comes in four colours: 'passionate' purple, 'sensational' pink, 'vivacious' orange and 'amazing' green.

Features of the Mistyle range include a PTC Heating Element with self regulating heat up to 210° Celsius, ceramic coated floating plates for even heat and pressure, Ion technology to lock in moisture, a Round Barrel Design, 360-degree swivel cord. LED indicator light and a unique heat resistant Mistyle gift box.

The Mistyle range of straighteners is available now and come at an RRP of $39.95.

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