By Grant Shepherd

SYDNEY: LG Electronics Australia has just announced the release of its latest ‘Full LED’ LCD TV in Australia. The 55-inch panel has been released due to increased consumer demand of LED technology.

The new LG 55-inch LH95 LED LCD TV is in addition to the new BORDERLESS LED range launched earlier in November. Warren Kim, category marketing manager at LG Electronics Australia commented on the launch.

“LG is rapidly increasing its range of premium LED LCD TV’s in response to consumer demand,” he said.

“Globally, LG plans to aggressively expand this category next year, aiming for three to four million unit sales. 2010 will see further expansion of LED LCD models to suit different market segments.”

“The LH95 ultra-slim model is not only positioned as the premium product in LG’s LED LCD range, but also offers everything a customer could want in a TV in terms of picture quality, size, and connectivity.”

According to LG the LH95 features a brighter and clearer screen compared to other competing products due to its backlighting of 3,360 LEDs. This is seven times more than existing edge-lit LED TVs.

The LED TV also features a 5,000,000:1 contrast ratio with enhanced dimming technology, a refresh rate of 200 Hz and a 24.8mm chassis. This slim design is due to an LG technology that allows the LEDs to be spread-out horizontally and minimises the distance between the LEDs and the screen.

The new LG LH96 55-inch LED LCD TV is available for a RRP of $6,499.

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