By Grant Shepherd

SYDNEY: Jura Australia has just announced its latest Christmas promotion, which gives its customers a one in five chance to win back the purchase price of their fully automatic coffee machine.

This promotion proved very successful when it was offered to customers earlier in the year, so because of the strong response, Jura has decided to run it again in the lead up to Christmas.

Mac Barracosa, CEO of Jura, commented on the announcement.

"Our Mother's Day promotion was one of our most successful to date and it made perfect sense to reprise such a successful campaign,” said Barracosa.

“Our research tells us that consumers are still feeling the effects of the economic downturn and what better gift is there than receiving back the purchase price of your coffee machine"

In addition to this, Jura has also decided to give away for free a Villeroy & Boch ‘New Wave Cafe’ four piece Cappucino set valued at $150 and a one year extension on the manufacturer’s warranty, making it three years in total.

"We were the first in our category to launch with a 2 year domestic warranty; such is our belief in our products. It made perfect sense to be the first again to offer a 3 year domestic warranty in our category for this promotion. We know that we have the best product on the market and this promotion backs up that claim."

The promotion is now available and will run up until the end of December and can be claimed via redemption.

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