By Grant Shepherd

SYDNEY: LG Electronics Australia has just announced its new range of Borderless premium televisions. The company is claiming the unique single layer screen represents the future of television design.

The new LG SL90 Full HD LED LCD TV and SL80 Full HD LCD TV boast this new design feature which is made using unique Injection Compression Molding (ICM) technology and film lamination. This eliminates the gap between the screen and the bezel.

“LG’s SL90 Borderless TV is captivating whether on or off, acting as an artistic centrepiece for any living room and drawing viewers in with its high-quality LED-backlit picture,” said Warren Kim, TV category manager at LG Electronics Australia. “Our SL90 and SL80 Borderless TVs are a perfect example of why LG is leading in innovative design and working to meet the needs of a broad spectrum of consumers.”

The premium SL90 LED LCD model is the showpiece in the range and features LED backlighting to produce an extremely high dynamic contrast ratio of 3,000,000:1, anti-glare 1080p screen and LG’s TruMotion 100Hz technology.

The SL90 also includes LG’s recently refined Invisible Speakers, which are hidden at the bottom of the set to deliver superior sound quality while making the unit appear slimmer.

“When we were creating the SL90, we had to break down numerous barriers in our minds,” said Simon Kang, CEO and president of LG Home Entertainment Company. “This was the first time we used our Injection Compression Molding technology for a TV and we had to free ourselves to think of a new Borderless design. The TV is free from physical borders and its ability to easily connect to digital media means that its entertainment possibilities are just as Borderless as its design. This is the beginning of a journey for LG TV.”

The second model in the range is the SL80 Full HD LCD TV, which has a panel that is slightly recessed within the thick plastic frame to make it flush with the narrow bezel surrounding it.

“The SL80 is unlike any Full HD LCD TV you’ve ever seen before. It’s a true work of art,” said Warren Kim. “With its Borderless design, the TV appears to be a window into a new world of Full HD entertainment. This TV perfectly combines artistic design with the ultimate in picture quality and easy-to-use features, making it unlike anything else in the market.”

This model features TruMotion 200Hz technology, response time of 2 ms and a dynamic film contrast ratio of 150,000:1.

The LG SL90 Full HD LED LCD TV is available in 42” and 47” screen sizes for SRP of $3,099 and $3,799 respectively.

The LG SL80 Full HD LCD TV is available in four screen sizes (55SL80YD –SRP $4,499, 47SL80YD –SRP $2,799, 42SL80YD – SRP $2,299, 37SL80YD – SRP $1,799).

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