By Patrick Avenell

SYDNEY, NSW: Sharp Australia has today announced the release of what it claims to be the world’s first LED backlight LCD TV with an integrated Blu-ray player: the AQUOS LC-40LB700X (RRP: $3,299).

 “Consumers can experience a new TV entertainment lifestyle experience by using a single remote to watch TV and also play Blu-ray, DVD and CD discs,” said a Sharp spokesperson.

“Complicated connecting cables are unnecessary thanks to the all-in-one design and the single remote control achieves a new level of simplicity and ease of operation.
 
“Set in a piano black finish, a new world of superb images is achieved with the AQUOS LED System, Sharp’s latest and most advanced technology. The integration of an X-Gen Panel with advanced pixel control and Ultra Brilliant LEDs for enhanced effect provides crystal clear and crisp images and a superior level of picture quality and brightness.
 
“The integrated Blu-ray player features BD LIVE™ to access additional content via an internet connection and a USB terminal for added local storage. High definition audio is achieved with spectacular sound reproduction thanks to 5.1 Dolby TrueHD, Dolby Digital Plus, DTS-HD Master Audio and DTS-HD high resolution audio output.
 
“Better for the environment as well as the eye, the new LED LCD TV delivers an energy efficient, eco-friendly performance with an impressive reduction in energy consumption compared to conventional LCD TVs. The LED backlight technology delivers a low power consumption of 139W, producing less heat generation and boasting a backlight life of 100,000 hours and a six-star energy rating."