By Grant Shepherd
Melbourne based, home electronic systems/HDMI cable specialist, Kordz, has just announced that it is taking on the US market in hopes to take advantage of the expected growth that will come from their recent adoption of digital broadcasting.
David Meyer, Kordz CEO, said that he believes the US home electronic system entertainment market (home cinema/home audio systems) will start to benefit from Q3 2009 due to the countries switch from analogue to digital.
“We believe that for highly specialised suppliers such as Kordz, the coming upswing presents an opportunity, if we have positioned ourselves properly in the market,” he said.
To capitalise on this, Kordz has just announced the appointment of its first US director, with Michael Schaller, joining the team.
Schaller has over 25 years experience in the industry and was recently in charge of the world-wide technical compliance and the interoperability work group for HDMI Licensing LLC.
Schaller commented that whilst traditional installer shops have seen an overall drop of about 30 per cent in the US, the high end sector has not been affected as much.
“HDMI related products are still a growth industry which we believe will only improve from now on as America officially switches to digital broadcasts from this month. I also think there are signs that the recession is starting to ease up. In my opinion I think there will be a faster recovery in this sector due to product innovation, pricing, and availability,” he said.
Schaller also commented on the company’s future prospects.
“At Kordz, we promote compliance and work closely with HDMI even though this may cost us more in the short to medium term. By doing so, however, we can honestly guarantee that our customers will continue to receive the best possible product, and one that is backed by our ‘immortal’ lifetime guarantee,” he said.
“From a pure business perspective, better products, better customer service, and better client retention is a far more superior position to be in than that of making a short term buck.”
