By Patrick Avenell

Hybrid Television Services, the Channel 7 subsidiary currently supplying TiVo, has announced the appointment of a new CEO. Robbee Minicola has taken over the job of growing the TiVo brand in the local market.

Talking about this appointment is Seven Media Group (SMG) chief sales and digital officer, James Warburton.

“Robbee has achieved demonstrated financial benefits to our business in terms of digital, cross platform and branded entertainment while at Seven,” said Warburton.

“Her move to lead Hybrid TV enables focus on building both the brand and broadband content portfolio to deliver a significant customer footprint.

“We believe Robbee brings with her the right mix of marketing and product development experience to strengthen the group’s position in convergent media, and equally importantly, a pathway to monetise new platforms underpinning our core capability of ad-funded services over consumer-pays.”

And talking about her new role at Hybrid Television Services is Minicola herself.

“As SMG expands from a broadcaster to content provider across multiple platforms the TiVo media device will play an integral role,” said Minicola.

“Through blending digital television with broadband content and services we will be able to provide Australians with a unique experience.

“The fight for penetration isn’t about volume – the fight is about content, services and a better user experience.

“With the TiVo media device – we can fight, and win, on all battlefields.”

Hybrid Television Services also announced today that JB Hi-Fi had signed up as a TiVo retailer.