Samsung’s LED Smartlighting™ – sheer viewing pleasure
Samsung Electronics has today launched the first LED television available on the Australian market – the premium Series 9 LCD TV. Available in-store from October 2008, the Series 9 is set to offer arguably the most stunning picture ever seen on a television.
Samsung’s LED Smartlighting™ is an innovation in screen backlighting. Producing bright, vibrant colours and premium picture quality, it works seamlessly with the impressive 2,000,000:1 dynamic contrast ratio to set a new benchmark in the Australian market.
“It is the combination of these two technology innovations - LED Smartlighting™ and a whopping 2,000,000:1 dynamic contrast ratio - that make our premium Series 9 a sight to remember,” comments Mark Leathan, General Manager, CE Marketing, Samsung Australia.
“In our recently completed annual Newspoll HD TV Survey, nearly 78 per cent of people said picture quality was a key factor in deciding on their HD television*. We are confident that this unit will deliver the highest quality pictures available on an LCD TV.”
Samsung believes that the aesthetic design is just as crucial as the TVs performance. The elegant Series 9 boasts a new premium black ‘Crystal Design’ bezel and matching glass base. This new premium black is comparable to a stylish carbon fibre finish and throws a subtle honeycomb dimension when the bezel captures any light.
Developed to enrich lifestyles and the entertainment experience, the Samsung Series 9 offers four key media solutions that will change how you interact with your television:
- InfoLive is an innovative feature which provides constant connection with a real-time RSS viewer for news, weather and stock information. Bring up live internet feeds while watching your favourite movie or TV show at the same time.
- WISELINK Pro makes it possible to plug and play favourite pictures, videos, movies and music through USB 2.0 connections. Grab the digital camera and entertain friends and family in the lounge room when you play back photos on the big screen.
- DLNA links your TV with your home PC to access any stored entertainment and media files. Now Mum and Dad can watch a movie in the lounge room while the children watch a slideshow upstairs, directly from the computer in the study.
- The in-built Content Library stores a wide range of informational and entertainment content such as fitness programmes, delicious recipes and games for children. It even includes a collection of art images so your TV can double as a framed masterpiece.
Another unique benefit of Samsung’s LED Smartlighting™ technology is that it significantly reduces power consumption. Its intelligent local dimming system senses input signals and turns individual LED lights on or off only as required.
The Series 9 will be available from October 2008 in 46, and 55 inches for $5,499 and $6,999 respectively.
For all product reviews, product specifications and media enquiries, please contact:
James Wright
Weber Shandwick for Samsung
02 9994 4472
jwright@webershandwick.com
