By Patrick Avenell

Nespresso has announced the promotion its new marketing manager. Belinda Lees has been promoted to the new role from her previous position as marketing executive.

Before joining Nespresso in May 2007, Lees worked in marketing at AMP Capital, where she was closely involved in AMP’s shopping centre interests. Before that, Lees completed a Bachelor of Communications, majoring in marketing and management, from the University of New South Wales.

Talking about this promotion is Nespresso general manager Renaud Tinel.

“In her [previous] position, Belinda led our successful media and event campaign this year while providing significant marketing support to the rest of our organisation,” said Tinel.

“In her new role, Belinda will take an even more proactive role in defining our brand and marketing strategy for the near future.”

Lees herself was very positive about the new responsibilities.

“It’s a really exciting time for Nespresso. My new role will look at strategy and vision, and the partnership with De’Longhi, which is going really well,” said Lees.