LOS ANGELES: TiVo is set to get a very heavy advertising push here from August 21 and Channel Seven won’t even have to pay a cent.
The much-debated digital video recorder is a key element in the upcoming Ben Stiller comedy, Tropic Thunder, set to be released next month, to the point where many key plot developments rely on its existence.
In the film, Ben Stiller plays a famous actor down on his luck, working on a movie set in the Vietnam War.
As part of his contract, he is entitled to receive a TiVo unit wherever he travels, and much of the film revolves around his inability to get one on the set of his new film.
Every phone conversation between Ben Stiller’s character, Tug Speedman, and his agent, played by Matthew McConaughey, includes a question from McConaughey as to whether Stiller has received his TiVo or not.
One of the key developments in the film also occurs only when McConaughey tries to find out from the film’s producer why Stiller’s character has not received his TiVo.
To cement its position in audience’s minds, TiVo is also a key part of the film’s climactic scene.
Such heavy brand placement may seem out of place when viewed in isolation, but has a cultural context in the US, where TiVo is so dominant in the DVR space that it has become a verb, much like Google.
Regardless, the film’s local release on 21 August (it is due out in the US on 13 August) is sure to put TiVo into Australian audiences’ faces only a month after the device’s launch.
Compact and light, LIFT is the first steam station with a handle that lets you take it everywhere from the ironing board to the hanger. It is as effective for a final touch on a hanging garment as for ironing a shirt on the board itself.Wed 01/05/2013 01:16:14 / Read More »
The Electrolux TURBOPRO stick mixer combines excellent performance and powerful features. This intuitive stick mixer will take your cuisine to the next level, whether it's whisking an egg, grinding a curry paste or blending an icy cold cocktail.Fri 26/04/2013 12:27:51 / Read More »
The bagless vacuum cleaner that makes dirt and dust disposal a truly fuss-free affair! Coping with dust clouds, re-vacuuming spilled dirt and handling grubby tangles of hair with bare hands are now things of the past.Fri 19/04/2013 10:53:16 / Read More »
The TOPFIELD-12-3-A: premium family pack for viewing on the go. Recognising a shift in consumer viewing trends, TOPFIELD has just launched its first in-car iPad accessory to ensure customers feel at home even when on the move.Fri 15/03/2013 11:53:05 / Read More »