What is the most important category in consumer electronics?
Audio Visual
Whitegoods
Small Appliances
Floorcare
Personal Care
Cooking Appliances
|
TiVo stars in latest Ben Stiller comedy
By Chris Nicholls
LOS ANGELES: TiVo is set to get a very heavy advertising push here from August 21 and Channel Seven won’t even have to pay a cent.
The much-debated digital video recorder is a key element in the upcoming Ben Stiller comedy, Tropic Thunder, set to be released next month, to the point where many key plot developments rely on its existence.
In the film, Ben Stiller plays a famous actor down on his luck, working on a movie set in the Vietnam War.
As part of his contract, he is entitled to receive a TiVo unit wherever he travels, and much of the film revolves around his inability to get one on the set of his new film.
Every phone conversation between Ben Stiller’s character, Tug Speedman, and his agent, played by Matthew McConaughey, includes a question from McConaughey as to whether Stiller has received his TiVo or not.
One of the key developments in the film also occurs only when McConaughey tries to find out from the film’s producer why Stiller’s character has not received his TiVo.
To cement its position in audience’s minds, TiVo is also a key part of the film’s climactic scene.
Such heavy brand placement may seem out of place when viewed in isolation, but has a cultural context in the US, where TiVo is so dominant in the DVR space that it has become a verb, much like Google.
Regardless, the film’s local release on 21 August (it is due out in the US on 13 August) is sure to put TiVo into Australian audiences’ faces only a month after the device’s launch.
OLIN is proud to present the HD PVR ready, digital set top box. This feature packed gadget lets you enjoy all that digital TV has to offer on your existing TV set. As well as providing new channels, the PVR ready function allows you to record your favouri
more»
Smeg's 60cm new Linear Pyrolytic Oven is the must have kitchen accessory that has caught the kitchen and design industries attention. With innovative and unique technologies and functions that make cooking easier and more controlled. Every cooking creat
more»
This superlative, top-quality model makes the heart of even the most demanding coffee aficionado beat faster, and provides the thrilling experience of a full range of coffee enjoyment at the highest possible level. Variable, simple and individual.
more»