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By Patrick Avenell
SYDNEY: Samsung has extended its LCD television sales promotion to benefit customers who are not Foxtel subscribers. Anyone who purchases a Samsung Series 5 or 6 LCD television can choose between a Foxtel HD+ package or a Blu-ray player.
The offer, which has been extended through August, is part of a serious promotional war between the TV giants in Australia, as brands encourage pre-Olympics spending through value-add initiatives.
The Samsung Foxtel HD+ offer includes the new iQ2 set-top-box, installation and three months subscription. In total, this offer is valued at $274.85.
Customers who don’t already subscribe to Foxtel are required to pay a $99 upfront fee to access the pay television provider. After the initial three month honeymoon period, those who wish to continue with Foxtel HD+ will be subjected to a 24 month contract with a $1,251.65 minimum cost.
Alternatively, customers can opt for the Samsung SD 1500 Blu-ray player, which has an RRP of $699. This almost triples, in dollar terms, the original Foxtel HD+ offer, which may entice consumers uninterested in Foxtel or those eager to experience Blu-ray technology.
This extension of the Samsung promotion is in direct response to Sony’s PlayStation 3 offer, which also began today.
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