|
By Martin Vedris
SYDNEY: VS Sassoon has put its Goddess hair straightener right in the middle of the buzz surrounding the movie that seems to have everybody talking — Sex And The City.
Conair, the Australian distributors of VS Sassoon, is advertising the Goddess in all sessions of the movie, in all cinemas across the Eastern seaboard.
“This movie is aimed at our perfect demographic,” explained Conair and VS Sassoon marketing manager Peter Brewer about the decision to run the advertisement prolifically during the Sex And The City movie sessions.
“It will undoubtedly translate into sales and is aimed at supporting our retailers nationally. The Goddess Conditioning Ionic Steam Straightener is a groundbreaking straightener. It straightens and conditions at the same time and is more effective at straightening in one pass than the market leader, according to independent and highly reputable testing,” Brewer added.
“This straightener is shifting the paradigm in the straightening market and I can’t think of a better way to get the message across than aligning ourselves with the movie.”
|
