By Patrick Avenell

SYDNEY: Sampford IXL has appointed Peter Panizza their new sales manager (NSW). His primary responsibilities in the new role will be to promote and drive sales of the Cannon, La Germania and Bertazzoni brands.

Panizza was formerly the state manager (NSW) of RAK Bathware and before that he was a key account manager at Think Appliances.

When asked what his role at Sampford IXL would entail, Panizza replied, “[The company] had lost its way for a bit – I’m here to re-establish it in NSW. I’ve got a free run.”

Panizza continued to pass on a message to those he hasn’t dealt with while in other industries. “I’m back,” Panizza said, “I’m looking forward to the challenge.”

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